Research shows that 2 out of 3 people can’t taste the difference between fresh skimmed milk and powder
- On 4th May 2018
The UK hot beverage market is a milky one – 4 out of every 5 drinks are served with milk, whilst the most popular types of coffee; latte and cappuccino are heavily milk based. Coffee is arguably not the biggest factor in the vended drink equation; it’s milk that tips the balance. With a ratio of 3:1 milk to coffee in an average latte, the performance and taste of milk can have a bigger impact in the overall profile of the drink than coffee.
The challenge for vending has always been replicating the quality of drinks served on the high street. With coffee shops often using fresh milk, and a public perception that fresh milk is superior to using powder, the underlying question is do vending operators need to adopt fresh milk solutions to be more competitive?
Milk Powder vs Fresh Milk
Within vending, fresh milk is not without its issues for the operator. Common issues include:
- Time consuming cleaning requirements to reduce the risk of pathogens.
- Short shelf life that increases the potential for wastage.
- Difficulties in storage due to space constraints and refrigeration.
On the other hand – low cost powdered options milk can lead to partially dissolved drinks and clogging.
In theory, granulated milk provides the best of both worlds with better flow and solubility than powdered and all the practical benefits of reduced cost and low storage requirements.
Can a milk powder taste as good as fresh milk?
In order to answer this question, we commissioned independent consumer research, conducted by the University of Oxford Brookes to determine whether in blind taste tests, people could tell the difference between fresh skimmed milk and Milfresh Gold. The Milfresh was prepared prior to tasting and both milks were chilled for two hours before being presented in clear glass jugs.
When viewed purely as milk, 66% couldn’t visually identify which of the two samples was fresh milk, 79% said that the Milfresh sample looked more appealing to drink or didn’t have a preference. After tasting the samples, 59% of people couldn’t tell the difference or believed that Milfresh tasted the most like fresh milk.
When sampled in tea, two out of three people couldn’t distinguish any difference between fresh milk and Milfresh Gold, with 64% actually preferring the taste of Milfresh. When compared on creaminess, 63% of customers thought Milfresh tasted creamier than the fresh skimmed milk.
For vending operators this is hugely significant, as it highlights that not only can they use Milfresh within their machine to overcome the issues around fresh milk, but actually in many cases it will be the preferred option with their customers.
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Click here to learn more about Milfresh Gold