No Fear Extreme Energy listed in ASDA stores nationwide in October 2011 (Sainsburys and Tesco from early 2012)
With its unique re-sealable top, high impact branding and attention-grabbing logo, the energy drink is already a major player in the category.
With growth of over 300% in the last 12 months, the launch of No Fear Energy into ASDA marks the entrance of the No Fear brand into multiple grocery. It is already enjoying huge success within the Independent and Convenience Sector and can also be found in Martin McColls, Nisa, Costcutter, Bargain Booze, Boozebuster…and all good retailers…
