Aimia Foods

Cold Drinks

The Soft drinks market is large and competitive, it is important that operators can offer the complete product range for their consumers that align with the key consumer trends.

Consumer Trends

Functionality

Pressures on time and the continued growth of “on the go” eating and drinking as dramatically increased the importance of soft drinks delivering something extra than just refreshment - such as extra vitamins or a portion of fruit.

Choice

The soft drinks market has continued to grow and with that consumers are demanding more choice gone are the days of just carbonates being served in vending machines, consumers now want fruit drinks, pure juices, smoothies, energy drinks and sports drinks in addition to traditional carbonates.

Health

Issues around health have made consumers ever more conscious of the effect of food and drink on their health. 83% of us are now trying to eat healthier.