What’s is hot this summer?

With summer in full swing, it is important to keep your summer menu up to date with the latest drinks trends. This season, drinks are anything but basic—it’s not just about flavour anymore, they’re about function, flair, and experiences.

It is no secret that matcha is having its moment, but bubble tea is on the rise, functional drinks are becoming more mainstream and indulgent dessert inspired drinks are seeing increased popularity this summer. Consumers are increasingly seeking food and drink products that support their physical and emotional well-being, from functional ingredients that promote gut health and cognitive performance to indulgent treats*.

Simple is simply not enough for consumers. It is important to standout by creating an experience in a glass, whether that be unique flavour combinations, layers of toppings and mix-ins, sauces and cold foams. These additions not only enhance taste and texture but have the ability to transform a drink into viral potential, encouraging customers to share with friends and spread the word.

Currently, younger consumers are the most adventurous when it comes to trying new items, and are more likely to visit coffee shops that offer unique food and drink options**. Therefore it is time to amplify your menu this summer and add these seasonal standouts.

Here are 2 of the hottest summer drink trends that will draw in customers.